"You Will Never Look At Your Business The Same Way Again"
The Amazing Secrets About Your Customers Hidden
Thoughts... How To Unlock Their Minds To Know
How They Think Act and Buy
Order today, and
receive
$1377 in business, marketing, and personal
development gifts here
June 14th, 2006
SUBJECT: Discovering
The Codes
Dear Friend,
Have you ever wondered why some of your messages just
don't get through?
Why are people around the
world so very different? What makes us live, buy, even love
as we do? The answers are in the codes.
In The Culture Code,
internationally revered cultural anthropologist and
marketing expert Clotaire Rapaille reveals for the first
time the techniques he has used to improve profitability and
practices for dozens of Fortune 100 companies. His
groundbreaking revelations shed light not just on business
but on the way every human being acts and lives around the
world.
There is a simple reason why some well designed marketing
campaigns fall short, sales messages are turned down and some
people just don't seem to get you.
You may have been "off code"
Read The Culture Code and discover dozens of ways that
these codes are being used to understand the market, improve
communication, and breakthrough to let people buy in a way
their minds will accept and embrace.
Clotaire Rapaille has studied codes for
decades and now share the secrets that others have paid
millions to learn in
The Culture Code
“The
corporate brand study conducted by Dr.
Rapaille is probably the best piece of
research this company has seen in a long
time.”
—Beth Comstock, Corporate Vice President
of Marketing, General Electric
“Not a day goes by when I
don’t hear, see or otherwise experience the
archetype discoveries that we have made. I
often wonder what the heck I thought was
going on in life before I knew this! I
believe that understanding archetypes helps
to assure consistent results in any creative
endeavor -- commercial or otherwise.”
—Dave Bostwick, DaimlerChrysler
“Dr. Rapaille’s
understanding of cultural archetypes gives
us valuable guidance into meeting the
unanticipated needs of our customers; this
is a powerful way to differentiate our
product.”
—Walt Gillette, Vice President and
General Manager, Boeing Commercial Airplane
Company
“Dr. Rapaille’s powerful
insights have proven invaluable in
understanding emerging markets and unmet
needs of our customers.”
—Ellen J. Kullman, Group Vice President,
DuPont Company
“Dr. Rapaille’s approach
unlocks deep consumer insights that remain
undiscovered with conventional research
techniques. It’s a game-changer in the
market.”
—Charlotte R. Otto, Global External
Officer, The Procter & Gamble Company
“Working with Dr. Rapaille
led us to powerful new discoveries about the
essence of Jack Daniel’s which have advanced
the strategic language we use and fueled
organizational confidence in our vision for
growth.”
—Jack V.O. Kennard, Vice President,
Brown-Forman Beverages
“This book
is just plain astonishing!... If you
want to understand customers,
constituencies, and crowds, this book is
required reading.”
—Warren Bennis,
author of On Becoming a Leader
Bonus Gifts When You Order Today
Discovering
The Culture Code can revolutionize the way you think about
business. Imagine the increased results you will have when you
understand more about the way people think, act and buy.
If you take action today, order your copy or
The Culture Code from Barnes & Nobles online store, you will
receive:
"Using Culture Codes To Influence and Persuade"
This new teleseminar features Clotaire Rapaille interview
by persuasion expert David Lakhani (author of the bestseller
Persuasion: The Art of Getting What You Want.
This seminar would would sell for $197, but when you
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The Culture Code
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teleseminar recording.
In this
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Our network of authors are endorsing
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